Journal articleHEC Y
Impact of skill development programs in producing women entrepreneurs in Pakistan
Journal of Education & Educational Development · IoBM
Read paper ↗Research
Recent publications.
Peer-reviewed journal research and papers presented at international conferences — from Karachi to Ottawa, Montreal, Toronto, Paris, Rome and Dublin.
Journal publications
HEC-recognised journals
Journal articleHEC Y
Impact of the Individual Life Assurance System (ILAS) on the net benefits of EFU Life
Journal of Independent Studies & Research Computing · SZABIST
Read paper ↗Journal articleHEC X
Modeling online shopping behaviour during COVID-19 using the TOE framework: a case study of Muller & Phipps Pakistan
ABAC Journal · Assumption University
Read paper ↗Journal article
Transforming the auditing process through big data analytics
Journal of ICMA Pakistan · ICMA Pakistan
Read article →Presented internationally
Peer-reviewed papers at conferences in Europe and North America
CanadaOttawa
Post implementation of ERP systems
International Conference on Analytics Driven Solutions (ICAS)
View paper ↗FranceParisThe role of SEO and e-marketing in a stronger web presence
International Conference on Computer Science & Information Technology
View paper ↗CanadaMontrealMeasuring system performance & user satisfaction after ERP implementation
Informing Science & IT Education Conference (InSITE)
View paper ↗ItalyRomeOpen source learning management systems for the education industry
GUIDE International Conference
View paper ↗CanadaTorontoSelection, implementation & post-production of an ERP system
International Conference on Information Management & Evaluation (ICIME)
View paper ↗IrelandDublin
Social learning management systems in higher education
World Non-Profit & Social Marketing Conference
Let’s build Pakistan’s digital future together.
Keynotes, consulting, board roles and training programs.